Business owners who are new to email marketing usually do not know the rules for proper email etiquette. Keeping your emails professional keeps your customers looking forward to your marketing newsletters. Read this article for some more email marketing tips.
Write concise subject lines. Short (60 characters of less) subject lines prompt recipients to open the message more often than really long subject lines that don’t seem to have a point. If you absolutely have to use a longer subject line, place the most valuable info at the very beginning of the sentence so it will not disappear when the subject is shortened.
A great way to follow up with a client is to send them a coupon for something free in their email. Include a statement within the message encouraging subscribers to take advantage of the offer. Conclude the correspondence with a prompt to act now because quantities are limited.
Create your content for your customers, not just crafted to evade the spam filters. You want to avoid spam filters, and if you stick to your topic and talk to your customers directly then you should have no problem doing this. Trying to use fancy terms to avoid using words such as “free” will only bother your customer base and get filtered anyhow.
If you are planning on following up with your prospects, you should consider including an endorsement on a follow-up email. You could include a statement on the message that tells them that they can benefit right now. A link at the end to quickly order would be prudent.
It is important to be sure to use a strong title. Make sure you remember that your subject line is the first content your customers will read when they see your email in their inbox, so make it memorable. Do this, and you are halfway home, and will have lots of eyes on your message.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. Would-be subscribers should receive an email that requires they click on a link to accept their subscription immediately after signing up. The message should contain links for both confirmation, and one to deny future messages. Your subscribers will like the extra security measure, and you will have extra proof that you are not spamming your email recipients.
Ask your subscribers to tell you what they think about your emails. You can disseminate any number of emails, but you will not know how successful you are unless you know whether or not your subscribers like them. Try asking them what they do like and what they don’t like about your messages. If you listen to your clients, they will be more loyal.
If you have subscriber birthdays listed, send them an appropriate email to help celebrate. You can set up birthday messages to go out automatically. If you can, try including a coupon or discount, along with a friendly message so that they can feel important to your company.
Make sure your emails will grab your customers attention. Keep trying until you get it right. Change up whatever is not working well. Even when you find something that is working for you, be testing out new strategies and techniques that you learn about online or from somewhere else.
Create your email list organically. Avoid buying or renting lists. Your list must be built out of people who truly want to receive your emails, such as those who subscribe to them on your website. Sending emails to people who are genuinely interested in your products is the best way to use email marketing.
Keep in mind that the ultimate goal of your email marketing campaigns is selling your products or services. Therefore, every email you send should increase the likelihood that subscribers will buy. This can be done by writing emails that give information on new products or promotions on old ones.
Always get permission before sending emails to anyone. If you pad your email database with emails of people who have not subscribed, then you may find yourself in hot water with both those email owners and any potential clients. As well, you may find that your email service provider may kick you off the service for violating spam rules.
Use a couple of different subject lines to test which one has a better response. Choose an email and use two different subject lines to see what works better. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
If your business has branded previous customer communications, make sure that your email marketing campaign is consistent with that branding. Use the identical color scheme already in play, and include your company logo with each and every message you send out. If you have built up a strong reputation, then your emails will be seen in a good light.
It’s important that you have someone’s permission before you put them on your email list. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. If your service provider gets complaints they may ban you from doing business there.
Sending emails is a fast and personal way to keep in touch with your customers. As you draft your email messages, make sure they are fairly brief, or are a length that makes sense based on your product or industry sector. No one is going to want to go over a long document about things they don’t care about. Don’t forget to include a link back to your website!
As has previously been discussed, the importance of following correct email marketing procedures cannot be stressed enough. When you don’t respect your clients, they will leave your email list. Take what you have learned here, and you will have satisfied customers.
