Most business owners who are new to the world of email marketing are not familiar with the appropriate etiquette they should use. Keeping your email communications professional is key to building strong relationships with your customers. Read this article to find out how you can get your customers’ attention.
Personalize each marketing message as much as you can. When you sound more personal, people appreciate this and are likely to receive what you send with a more positive mindset. This can provide positive replies as well. Having the messages come from a prominent figure in your company, such as a CEO or President, will make a stronger impression on your customers.
Don’t email without first asking if it’s ok. When you are emailing people without their permission, they may complain that you’re spamming them and that makes it less likely that anyone will read your messages. This may also make people opt out of the emails you send. This will make it to where they don’t get emails from you anymore. It can also anger the service providers you use to email because you’re going to be known as a spammer.
Remember that many people today are utilizing mobile devices to check their email. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Be certain that all of your mailings can be read on small, phone-sized screens.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Use passive and active feedback to improve your email marketing strategy. Active feedback means to ask your readers for suggestions and their opinions. Passive feedback can be much more subtle, and may even be undetectable by your readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Tie together one clear point in your email message. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your consumers will like it when they are not bombarded with unnecessary information.
When considering which day to send your email in a given week, consider both the content of your message and your subscribers’ schedules. For business emails, send between Tuesday and Thursday. Newsletters with a leisure bent, conversely, are best emailed over the weekend to grab the most audience.
Consistency is important. Make sure to be consistent with your colors and branding in your emails. Use a readable font as well. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Branding is an important method to increase your business reputation.
Offer special deals for customers who subscribe to your mailing list. Give them a little extra encouragement to give you their business. You could offer anything from a discount, to free shipping when they spend a certain amount on your site.
Take advantage of special holidays and events to push your email marketing efforts. Plan a calendar year ahead, keeping these dates in mind. Come up with email marketing campaigns that are centered around important retail holidays like Valentine’s day, Easter, and Christmas. You should be able to get better sales by marketing a little more when things are slow.
If you want to improve your email marketing campaign, consider using SMS messages in conjunction wit your emails. When coupled together, this is a great way for your readers to get all the information you want them to. Text messages will assist you in increasing the awareness of your brand.
Occasionally mix your format up to add personality. If you use HTML in your messages, try sending out a basic text email instead. If they’re written well, they’ll come across as intimate and simple, which can attract your customers.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! It can be a waste of time to have to resend emails and hunt down addresses from numerous returned messages when addresses were invalid. Doing so is a time waster!
Make sure that your customers give you permission before sending them correspondences via email. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Certain ISPs may even choose to blacklist you; this can cause a major problem, dampening your business and campaign.
When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If not, you will be looking at many spam complaints and loss of customers.
Always include brand colors and logos in email marketing messages. Your subscribers are already familiar with your website and they are used to associating those colors, designs and logo with you. Consistent style and design between your emails and your website will reduce the odds that subscribers will delete your emails.
Keep the subject line of your emails to less than 60 characters. Lots of email clients will just shorten subjects that are greater than this length. Other clients simply can’t display that many characters. Regardless of this, your subscriber is likely to only require 60 characters to make a very quick judgement on reading your message or deleting it.
As said previously, business owners must use proper protocol with email marketing. Treat your customers as you wish to be treated yourself and you’ll find that they buy from you time and time again. Remember this advice to make sure your client base grows.
